Episode 23 - with Sarah Birchall, Founder of Cub & Pudding

She can. She did.

If you're thinking about launching your own fashion label and/or any creative product-based business for that matter, this interview with Sarah Birchall, Founder of Cub & Pudding is well worth a listen.

Having spent ten years working as a PA for the Head of a bank in the City, a chance encounter with a life coach forced Sarah to revaluate her career and work out what truly brought her joy... As a Mum who took great pleasure in dressing her children, not before long, the idea for Cub & Pudding was born - quirky, gender neutral kids wear that defies seasonal trends and can be worn all year round. Genius.

We chat about everything from how she transitioned from her full time role as a PA in the City and made the most of the blank canvas that came hand-in-hand with working on the business full time. The reality of how she funded Cub & Pudding in the early days given that sourcing materials, minimum orders and factory visits all add up as well as the steps she took to ensure that her items are ethically made. Plus of course, the impact Covid and the increased time spent online had on Cub & Pudding, why she actively chooses to invest in those that will hold her to account and how she got over her fear of selling.... There are so many pearls of wisdom in this one. This is Sarah's honest story so far... Enjoy!

PS. She can. She did. has just launched the UK's first Benefits Programme for all female business owners in the UK! Join 100s of other female founders and self-employed womxn and start rewarding your resilience today! Join now to get free Vala health cover: www.shecandid.com

She can. She did. Resilience, rewarded.

The good old social handles should you fancy a further peek!

She can. She did. @shecanshedid

Cub & Pudding @cubandpudding

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