134: How to Make Your Podcast a Part of Your Sales Funnel

Share, Strategize, & Shine: Podcasting Tips and Strategy for Online Business, Coaches, and Consultants

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Funnels have become so important in the online business world, especially in the last few years. Funnels and your customer journey go hand in hand. It’s how you bring ideal clients into your world and move them along from one touch point in your business to another in order to sell your services. But how does your podcast fit into all of this? I’m so glad you asked!

In today’s episode, I’m sharing what a funnel is, why your podcast needs to fit into that funnel, and why you need to get clear on what your listeners are doing before and after your episodes. If your podcast is not yet a part of your funnel, it really needs to be! Let’s chat about how to make it a bigger part of your marketing and sales strategy.

Are you ready to build your podcast strategy, simplify your marketing, and finally make your podcast work for you? Join the Strategic Podcast Academy, my signature group program that’ll support you with monthly training, resources, and an amazing community!

What’s in this episode:

[01:41] A problem we solved for a client this week regarding their website not displaying properly in the RSS feed

[04:09] What exactly a funnel is and why you need one for your business

[08:08] How to make your podcast a part of your funnel

[09:52] Why you need to know what’s happening with your listeners before and after an episode

[15:34] Some examples to help you visualize how to fit your podcast into your funnel

For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/134

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