Why Empathy Wins in the Worst Moments ft Elizabeth Pratt

Service MVP Sales Training Podcast with Joe Crisara

In this episode of the Service MVP Podcast, Ethan Ralphs sits down with Elizabeth Pratt, franchise owner of Paul Davis Restoration Temecula Valley.
Liz opens up about her journey from being a stay-at-home mom to running a successful emergency restoration business. With over a decade of experience, she shares what it’s really like to own a franchise, why learning never stops, and how showing up with empathy can make all the difference when people are going through some of their toughest days.
In this conversation, you’ll hear about:
✅ The real-life challenges and wins of running a franchise
✅ Why looking outside your industry can help you grow
✅ How small acts of care build trust with customers
✅ What urgency really means in the restoration world
✅ Tips on hiring people who lead with heart
✅ Navigating work and marriage as business partners
✅ Liz’s bigger vision for helping families beyond insurance repairs
💡 Free Resources Mentioned:
Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club
Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book
Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

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