E1: Purpose-Driven Bookkeeping — Aligning Financials with Your Vision

Beyond Your Books: A Small Business Growth Podcast

In this debut episode of Beyond Your Books, host Mark Tuggle, PhD, introduces the game-changing concept of Purpose-Driven Bookkeeping—a fresh perspective that transforms bookkeeping from a box-checking compliance task into a strategic tool that fuels business growth and personal freedom.

Mark unpacks the five pillars of this approach, showing you how to:

➡️ Turn raw numbers into a compelling story that informs every decision ➡️ Align your financial records with your bigger goals and vision ➡️ Understand why compliance is only the foundation, not the finish line ➡️ Track KPIs and review reports to stay on course toward growth ➡️ Keep your vision alive by connecting daily finances to long-term purpose

With experience as an Army logistics officer, pastor, entrepreneur, and holder of a PhD in organizational leadership, Mark brings a rare blend of discipline, leadership, and heart to his firm, Telos Bookkeeping. His journey reflects a deep commitment to service, clarity, and equipping leaders to thrive.

Through real-world case studies, you’ll hear how businesses have shifted from struggling with disorganized books to thriving with systems built around purpose. From attracting investors to scaling with confidence, these examples show that bookkeeping—done right—unlocks far more than tax compliance.

Mark closes with a challenge to business owners: don’t just look at your numbers, learn from them! By investing the time to understand financial reports and using them as a compass, you can drive profitability, achieve personal freedom, and build a business that truly reflects your purpose.

Topics Include:

• Books With Purpose: The Core Concept
• Transforming Numbers into Stories
• Real-World Examples and Insights
• Compliance vs. Value-Driven Bookkeeping
• Maintaining Alignment and Rhythm

Connect with Telos Bookkeeping:

Website

LinkedIn

Connect with Mark:

LinkedIn