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GTM Strategy with Heather Mason of ISV Accelerators
Manage episode 517062165 series 3670626
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➡️ Summary ➡️
In this conversation, Heather Mason shares her extensive experience in the Salesforce ecosystem and discusses the mission of ISV Accelerators in supporting high-potential ISV partners. She emphasizes the importance of co-selling strategies, the impact of AI and consumption models, and the need for effective storytelling in sales. Heather also provides insights from Dreamforce 2025, highlights the evolving role of OEM partners, and offers practical go-to-market strategies for ISVs. Throughout the discussion, she stresses the significance of building strong relationships with AEs and SI partners to drive success in the Salesforce ecosystem.
➡️ Guest ➡️
Heather Mason https://www.linkedin.com/in/heathermason1/
ISV Accelerators https://www.isvaccelerators.com/
➡️ Takeaways ➡️
Heather Mason has over 10 years of experience in the Salesforce ecosystem.
ISV Accelerators focuses on helping high-potential Salesforce ISV partners.
Successful co-selling requires understanding how to drive Salesforce license revenue.
AI is leveling the playing field for smaller partners.
Building strong relationships with AEs is crucial for ISVs.
Storytelling is more impactful than just discussing product features.
OEM partners are gaining more importance in the Salesforce ecosystem.
Salesforce is shifting towards consumption models for revenue.
Effective messaging tailored to the audience is essential for ISVs.
SI partners play a critical role in the success of ISVs.
➡️ Youtube ➡️
Watch this episode on our Youtube channel
➡️ Keywords ➡️
Salesforce, ISV, partner ecosystem, co-selling, Dreamforce, OEM, AI, consumption models, go-to-market strategy, storytelling
➡️ Hashtags ➡️
#salesforce #isv #oem #gtm #appexchange
Mentioned in this episode:
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ISV Forge
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Sponsorships
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