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Grit & Growth with Chris Federspiel of Blackthorn
Manage episode 501895872 series 3670626
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➡️ Summary ➡️
In this conversation, Chris Federspiel, co-founder and CEO of Blackthorn, shares insights into the journey of building an event management platform integrated with Salesforce. He discusses the evolution of their apps, the challenges faced during the COVID-19 pandemic, and the importance of go-to-market strategies. Chris also delves into funding strategies, the significance of building relationships with Salesforce and system integrators, and the lessons learned from the early days of the company. He emphasizes the roller coaster nature of entrepreneurship and offers valuable advice for new founders.
➡️ Guest ➡️
Chris Federspiel https://www.linkedin.com/in/chrisfederspiel/
Blackthorn https://blackthorn.io/
➡️ Takeaways ➡️
Blackthorn is an event management platform built natively on Salesforce.
The company has evolved from a payments app to a comprehensive event management solution.
COVID-19 prompted Blackthorn to quickly adapt by integrating with virtual event platforms.
Funding strategies can include debt facilities and revenue-based financing.
Building relationships with Salesforce and system integrators is crucial for success.
Early validation of market fit is important, but technical founders often focus on product over sales.
Go-to-market strategies require significant effort and should not be underestimated.
Technical challenges can arise unexpectedly, especially in payment processing.
Entrepreneurship is a roller coaster with ups and downs, requiring resilience.
New founders should focus on building unique IP and understanding their market.
➡️ Youtube ➡️
Watch this episode on our Youtube channel
➡️ Keywords ➡️
Blackthorn, Salesforce, event management, payments app, entrepreneurship, funding strategies, go-to-market, startup challenges, founder advice
➡️ Hashtags ➡️
#appexchange #salesforce #isv #mentalhealth
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