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Why AI Is a Strategic Superpower for Modern CMOs With Liza Adams
Manage episode 496048795 series 3660726
A tartalmat a Tyler Lane biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Tyler Lane vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Liza Adams is the AI Advisor and GTM Strategist at GrowthPath Partners, a firm that helps B2B companies adopt AI responsibly and effectively. She has over 20 years of leadership experience at companies like Smartsheet, Juniper, and Pure Storage. Liza was named one of Pavilion’s 50 CMOs to Watch in 2024. She advises teams on using AI to boost performance and drive ethical, inclusive growth.
About the EpisodeAI is changing the way marketing leaders operate. Yet while many teams apply AI to content, few are tapping into its full potential as a strategic thought partner. Host Tyler Lane speaks with Liza Adams about how AI can empower CMOs to lead more effectively, collaborate across departments, and drive deeper customer alignment. The real power of AI, she explains, isn’t in the tools; it’s in how marketers leverage it.
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