39. Everything We Did When the Market Shifted (and what you can do, too)

Modern Agent Marketing Girls

Remember when everyone said 2024 was going to be "the year to lay low" in real estate? Well, Chelsea and Kayla said “hold our pink drinks” and did the exact opposite.

In this episode, the girls are revealing everything they did when the real estate market hit a rough patch. From budget cuts to launching a podcast in record time, they're sharing the moves that transformed their business in less than a year.

This is your playbook for what to do when your own business feels stagnant.

The girls discuss:

♡ The $800/month expense they ditched and what they did with the money

♡ The power of pink and why stepping into who you are beats trying to look "professional"

♡ How to move fast without overthinking

♡ Why your face and voice need to be front and center in your marketing strategy

♡ Funnels that works in the background while you're living your life

♡ When to outsource vs. when to DIY

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Link: Flodesk

♡ Link: Tonic Site Shop

♡ IG Post: From 0 to 200k followers

This episode was edited by Adrienne Cruz.