Who was the 2024 electorate? With Pew Research's Hannah Hartig an Scott Keeter

Cross Tabs

On July 1, I sat down to talk to Scott Keeter and Hannah Hartig from Pew Research about their 2024 Validated Voter Survey.

We talked about the challenges of analyzing elections using panel data, and about the shifts in makeup of the electorate between 2020 and 2024, and what that means for how campaigns think about balancing turnout and persuasion strategies. More than anything, they tell us, mobilization is a result of campaigning. You gotta play to win.

Links:

How Changes in Turnout and Vote Choice Powered Trump’s Victory in 2024

Behind Trump’s 2024 Victory, a More Racially and Ethnically Diverse Voter Coalition

Commercial Voter Files and the Study of U.S. Politics

My interview with L2 about their approach to assembling the voter file: https://podcasts.apple.com/us/podcast/cross-tabs/id1725891109?i=1000651891510

My interview with Michael McDonald discussing turnout models and his Election Project: https://podcasts.apple.com/us/podcast/cross-tabs/id1725891109?i=1000666055702

The Red Shift Maps from NYT: https://www.nytimes.com/interactive/2024/11/06/us/politics/presidential-election-2024-red-shift.html

Hank Green's response video to the red shift maps: https://www.youtube.com/watch?v=kC9u7NZbGlQ)

David Shor on Ezra Klein talking about changing demographics in the MAGA coalition: https://podcasts.apple.com/us/podcast/democrats-need-to-face-why-trump-won/id1548604447?i=1000699618199

Our Guests:

Hannah Hartig is a senior researcher at Pew Research Center, where she primarily studies U.S. political attitudes and voting behavior. She has authored analyses on topics including domestic opinions of the U.S., voter turnout in 2020 and views of abortion. Prior to joining the Center, she was director of research at the Penn Program on Opinion Research and Election Studies at the University of Pennsylvania. She regularly discusses the Center’s political research with the news media and has served as an election night exit poll analyst for NBC News since 2014. Hartig received her bachelor’s in foreign affairs from the University of Virginia and master’s degree in quantitative politics from the University of Pennsylvania.

Scott Keeter is a senior survey advisor at Pew Research Center. In this role, he provides methodological guidance to all of Pew Research Center’s research areas. An expert on American public opinion and political behavior, he is co-author of four books, including What Americans Know about Politics and Why It Matters (Yale University Press), A New Engagement? Political Participation, Civic Life, and the Changing American Citizen (Oxford University Press), The Diminishing Divide: Religion’s Changing Role in American Politics (Brookings Institution Press), ** and Uninformed Choice: The Failure of the New Presidential Nominating System (Praeger). He has also published numerous articles on survey methodology. Prior to joining Pew Research Center, he taught at George Mason University, Rutgers University and Virginia Commonwealth University, where he also directed a survey research center. Keeter is a graduate of Davidson College and received his doctorate in political science from the University of North Carolina. He is a past president of the American Association for Public Opinion Research (AAPOR). In 2016, Keeter won AAPOR’s highest honor, the AAPOR Award for Lifetime Achievement, for “outstanding contributions to the field of public opinion research.”

You can follow their work, and even donate to support Pew’s Research, at pewresearch.org

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