Boom to Balance, Navigating the Travel Slowdown

Lookers into Bookers, The Tourism Marketing Podcast

Welcome to Lookers into Bookers, the podcast that keeps you up to date on the latest trends shaping the tourism industry.

In today’s episode, we’re taking a closer look at the recent slowdown in travel bookings. After the “revenge travel” boom of 2023, travel patterns are stabilizing, returning to more familiar pre-pandemic levels. What’s driving this shift? Inflation is playing a big role, affecting how often people travel and where they choose to go. We’re also seeing the rise of budget-conscious travel options, restrictions on Airbnb, and the influence of geopolitical events.

We’ll explore how these factors are impacting the industry, including insights from the Irish tourism sector and how major sporting events are shaping travel habits. Most importantly, we’ll discuss what tour operators can do to adapt—whether it’s diversifying your offerings, targeting niche markets, or enhancing customer experiences. Join us for practical strategies on navigating this evolving landscape and keeping your business ahead of the curve!

Download the Lookers into Bookers, The Tourism Marketing Blueprint book!

Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts.

In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business.

Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9