B2B Newsletters - Scaling Stacked Marketer's 100,000+ Audience w/ Emanuel Cinca (#5)
Manage episode 441622081 series 3600177
Newsletters are the key engine of building a 1st party data pool as a defensive mechanism in the B2B space.
Meet Emanuel Cinca - Founder of Stacked Marketer, the leading newsletter network for marketing professionals and readers from companies like Meta, Google, Apple, Shopify, Salesforce, HubSpot, Semrush, TikTok (to name just a few!) Manu and I break down the math behind growing Stacked Marketer, building a loyal audience, their data insights, and the Pro marketing platform.
Emanuel shares:
- The importance of data-driven storytelling in marketing and how visual stories make complex insights actionable.
- How generational differences (Gen Z, Millennials, Gen X, and Boomers) impact spending habits and how marketers can reach each group through the right platforms (TikTok, email, etc.).
- Real examples of how major brands like HubSpot and Shopify use first-party data to optimize campaigns and generate better ROI.
- Why newsletters are essential for building first-party data strategies and how B2B companies can use them for lead generation and brand building.
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