Advice Line: How to Build a Marketing Funnel That Attracts Pre-Retirees (Ryan Kittredge)

Advisor Marketing Made Simple

Want your marketing questions answered by Taylor and Kendra? Apply to be on an Advice Line episode: https://www.taylorschulte.com/apply

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Are your marketing efforts bringing in leads but not pre-retiree clients? Wondering what's missing in your financial advisor marketing funnel?

In this LIVE "Advice Line" episode, Ryan Kittredge from Clearpath Financial Partners joins us to solve his marketing challenges. With 18 years in the industry and $195 million AUM, Ryan wants to grow to $500 million in the next five years—but his current marketing isn't delivering consistent results. We help him identify the critical missing piece in his strategy.

Key questions we answer include:

► What's the most impactful top-of-funnel marketing activity for a local advisor?

► Why aren't my radio show appearances converting to clients?

► How can I build an effective marketing system with limited time?

If you're investing in marketing but not seeing results, this episode reveals why the middle of your funnel might be broken. Learn how to transform awareness into relationships through strategic email nurturing and website optimization.

Whether you're struggling with marketing efficiency or trying to scale your practice, this conversation will help you build a sustainable client acquisition system that works even when you're not actively selling. Especially if your goal is to attract and convert pre-retirees.

Resources:

• Join Our Newsletter
• Apply Here To Be On The Show: Get Your Marketing Questions Answered
• Clearpath Financial Partners (Ryan’s firm)
• ClearPath Financial Partners Podcast
• Toastmasters
• Fathom AI Notetaker
• Jump AI Assistant
• Define Financial (Taylor’s website)
• Listen: ​​Building a Structured COI Referral System That Actually Works (Tiffany Charles)
• Listen: How To Make Your Website Clearly Speak To Your Niche (Taylen Sather)