Google Can't Teach You ECommerce! | Chris Malta's EBiz Insider Podcast

Chris Malta's EBiz Insider Podcast

Google is a search engine. It's not a business owner, and it cannot teach you how to be a business owner.

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EPISODE TRANSCRIPT

I spend a great deal of time teaching the Ecommerce business to all kinds of people, through my FREE Ecommerce Q and A Meetings, my Personally Mentored ECommerce Education, my videos, podcasts, articles, eBooks, and much more. I've been doing that for most of the 30 plus years that I've been successful in online business.

I tell people that they can call my cell phone directly, for FREE, if they have questions about selling online. I tell them that I answer my own phone, and I'll answer their questions. Most people's response to that is surprise. How could I possibly spend that much time answering the phone? After all, I send emails about everything I do to a huge number of people.

But you might be surprised to learn that I really don't get that many phone calls.

Why? Because people don't believe I'll actually answer the phone. They think that offer of a phone call is some sinister trick to get them to call into a sales floor so that some fast-talking salesperson can sell them a whole bunch of garbage.

Look, I totally understand why people think that way. Pretty much every MARKETER in the Ecommerce space does exactly that when they offer a phone number. But I'm not a marketer. I'm a BUSINESS OWNER, an EDUCATOR and a MENTOR. There's a BIG difference. So I don't play those stupid games. I answer my phone myself. And I answer people's questions. Free.

Anyway, the reason I mentioned it is because when I do get calls, sometimes it's really obvious that I'm talking to someone who thinks Google can teach them ecommerce, or that AI can do all the work for them.

The people I'm talking about start asking me a never-ending laundry list of GENERAL questions about ecommerce processes, and ask me to WAIT while they take NOTES! I can actually hear them typing on their keyboards in the background.

I know what they're doing. These are people who are trying to get me to give them a step-by-step list of the things they need to do to build an online business the right way.

Then they figure they can type those steps into YouTube and Google or an AI, one at a time, read some random information and set up a business successfully on their own without any help.

People who do that are fooling themselves. They're also HURTING themselves. They're going to waste unbelievable amounts of time and money trying to slog their way through all the bad information, fake tools, scams and other bogus e-blabber they're going to find in YouTube, Google and AI bots.

I can tell you from long experience, that this is a rabbit hole that will take them years to climb back out of, and they'll never get a business going that way. Not successfully.

How do I know that? Because I've taught thousands of people the right way to build this business over the years. And hundreds of those people have told me that they took a deep dive into that same self-teaching rabbit hole, lost a lot of time and money, and spent years trying to find their way out.

There are several reasons people do this, so let's talk about those for a minute.

One. They just got laid off and they need to start a business quickly to make money. If that's the case, they need to go look for a job, and quickly. Selling online is NEVER a short-term solution to a financial crunch. No matter what the bubblehead gurus out there want you to think, this business is not fast and it's not easy. It'll take time, work and a good deal of learning.

Two. They've been scammed in the past by the huge number of dirtbag ebiz marketing thieves online and refuse to ever trust anybody again. I UNDERSTAND that. ...Probably more than 90% of the people I've taught in this business have been cheated somewhere along the way before they found me. They don't want to get scammed again. And they're resigned to just trying to figure it out themselves.

And three, there are people out there who don't understand the value of real information. They believe all information should be free. They feel entitled to it. And they think that just because the search engines exist, everything you find there is real. But it ISN'T.

I've been in business overall for nearly 50 years, since I was a young teenager. I busted my butt to get where I am. I've lived through all the learning curves, the successes, and the failures.

And that 50 years of experience is something I paid dearly for. I've learned things in that time that you'll never find in the search engines or in all the books you can possibly read on the subject.

All that experience and knowledge is tremendously valuable, because it allows me to teach people to cut through all the crap and get straight to the core of what they need to know to do this right.

Learning how to start a business from a successful experienced business owner is worth a LOT.

Let's look at it another way. If you want to become a plumber, would you call a local plumbing company, ask a whole bunch of questions about how plumbing works, then watch some YouTube videos and start a plumbing business?

Of COURSE not. The very first time you flood somebody's kitchen, which will likely be your very first plumbing job, will be the end of that particular fantasy.

On the other hand, if you go to school for plumbing, where you're going to be learning from a plumber that already "knows" the trade and has spent years working in it, you can open a plumbing business when you're done.

Let's look at other examples.

WHO teaches people to be doctors? ...DOCTORS do.

Who teaches people to be LAWYERS? ...Yep, LAWYERS do that.

No matter what you want to do in life or in business, you'll only learn it RIGHT from someone who already KNOWS how to do it. Google is a search engine. It's not a business owner, and it CANNOT teach YOU how to BE a business owner. YouTube is a wall-to-wall swamp crawling with con artists. Nobody there is going to help you. AI can only repeat information it finds in Google; it can't create anything new. How is that any different that going to Google?

So you have to be extremely careful about who you listen to. Please understand that free info on YouTube, the search engines or AI will NEVER teach you how to build and run a business. When you're ready to learn how to do this, call me for free or check out my Free ECommerce Q & A Meetings, both at ChrisMalta.com.

Thanks for listening, and I'll catch you next time.