7 Things Therapists Need to Know to Beat the Instagram Algorithm

Business Of Therapy

It’s time to set the record straight on something...

The Instagram algorithm is NOT out to get you!

Contrary to popular belief, Instagram is trying to help you. Their primary goal is to keep people on the app for as long as possible. When it comes down to it, the Instagram algorithm cares about human behavior. As therapists, we definitely resonate with this, because WE are experts in human behavior!

But...if you’re not seeing the results you want on Instagram, this is an episode you don’t want to miss! I’m sharing seven things that therapists need to know to beat the Instagram algorithm.

In this episode, I cover:

• Realizing that the Instagram algorithm isn’t really out to get you
• Adjusting your expectations + why your content may not be resonating with your ideal client like it should be
• 7 tips for you to beat the Instagram algorithm as a therapist
• Why you need to study your own behavior and see what you vibe with on Instagram

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

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Some links referenced below are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support!

Resources & Links:

• Reel about Instagram algorithm prioritizing small creators
• Check out Manychat (affiliate link)
• Mary from @adulting_unlocked on Instagram
• Gabrielle from @therapist_who_sees_a_therapist on Instagram
• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide