Building a Jewelry Legacy: A Conversation with Eric Stevens, President of Stevens President of Stevens Jewelers Inc.

Bling Talks: Insights from the Jewelers’ World

Episode Summary:

• Introduction and Background: Anthony Haddad introduces Eric Stevens, founder and CEO of Stevens Diamond Jewelers in West Springfield, Massachusetts, discussing the family's long-standing jewelry business.
• Journey in the Jewelry Business: Eric shares his journey as a third-generation jeweler, starting from helping in his father's store as a child to opening his own store in 1997.
• Transition to Owning a Standalone Business: Eric talks about moving from a rented space to owning a 4,000 square foot standalone building, emphasizing the benefits of having a dedicated store.
• Business Operations and Inventory: Discusses the impact of COVID-19 on their operations, their focus on custom engagement rings, and the inclusion of lab-grown diamonds.
• Customer Engagement and Custom Design: Highlights the importance of personalized customer service and the growing trend of custom-designed jewelry using customer-supplied inspirations from social media.
• Embracing AI and Future Growth: Eric shares his plans to embrace AI for enhancing customer experience and marketing, acknowledging the need to adapt to technological advancements.
• Community Involvement and Events: Discusses the importance of community involvement, participation in local charities, and organizing in-store events to engage customers and support local causes.
• Advice for Other Jewelers: Emphasizes the importance of continuous learning, adapting to new technologies, and collaborating with peers to improve business operations.

Links And Resources: Stevens Diamond Jewelers website: stevensjewelers.com

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