Designing Authenticity: The Art of Visual Storytelling

Matters of Creative

Jenny Ridenour is the Creative Director of M Agency, a full-service creative agency in Tacoma, Washington. In her role, she develops creative campaign strategies, ensuring alignment between visual storytelling, marketing, and branding. With nearly two decades of design and branding experience, Jenny co-founded STARTplanner LLC, which she grew to seven figures in sales within two years.

In this episode…

Digital design and marketing fluctuate constantly, so brands and agencies must refine their messaging and creative strategies to stay abreast of industry changes. How can you combine the most innovative design, marketing, and creative strategies to elevate your branding?

Having started her creative career using physical mediums like film, marketer and designer Jenny Ridenour had to adjust to the digital realm by remaining agile and embracing continuous learning. In a digital-first environment, she recommends refining visual storytelling methods to capture consumers’ limited attention spans. With any digital creative campaign, the storytelling must be authentic and consistent across all platforms to connect and resonate with diverse audiences and create a unified brand experience.

Welcome to the first episode of Matters of Creative, where Chad Franzen of Rise25 interviews Jenny Ridenour, the Creative Director at M Agency, about adapting to the changing landscape of design and marketing. Jenny reflects on the challenges and learning curves faced by designers, including the intense pace of change within the industry and the struggle for continuous innovation.