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Weaponizing Social Media to Market Multifamily Properties
Manage episode 417907618 series 3568421
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Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they talk all things social media, and how property managers can monetize these platforms with a mix of content that not only markets vacant apartment units, but create validation inside the decision making process for today’s renters.
In this episode, Kerry and Jimmy discuss what types of content should be posted at the property level, and how to elevate search positioning through keeping social media channels active with flowing with fresh content. The podcast delves into how artificial intelligence and automation can be leveraged to market upcoming inventory, while eliminating human intervention.
Kerry and Jimmy’s Words of Wisdom: “Social media is a three headed monster – it can build SEO, make your community look alive, and market your vacant units - if you use the right tools. Leveraging AI to take daily deep dives into vacant and on-notice apartment units, not only creates optimal marketing content, but exposes hidden revenue.”
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