Disrupting The User Experience with Intrusive Website Popups

Multifamily Tech Gurus Podcast Series

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they deep dive into how website popups can interrupt the flow of navigation and content consumption, leading to frustration and a poor user experience.

In this episode, they delve into some of the controversies surrounding revenue management and explore how daily inventory analysis against on-notice units is a viable option to enhance revenue, when coupled with an actionable marketing strategy. Their discussion touches on the nuances of balancing supply and demand in various market conditions to maximize occupancy, which, in their view, is the new frontier of optimization models.

In this episode, they delve into the excessive use of website popups by marketing managers in the multifamily housing space, which are potentially effective for capturing user attention, but often come with significant drawbacks that can negatively impact the user experience and overall website performance. Their discussion touches on how search engines like Google have penalized websites that use intrusive popups that obstruct content, and many users employ ad blockers, which render the popup ineffective.

Kerry and Jimmy’s Words of Wisdom: “Popups can be problematic for users with disabilities, making it harder for them to navigate the site. This can violate accessibility standards and alienate a segment of your audience. We highly recommend implementing notification bars at the top of the screen that convey important messages without blocking content.”

Resources: Utilize Apartment Marketing Websites Built to Reduce Risk