Building a People-Centered Production Company with avad3 Event Production

Culture Amplified

In an industry that too often treats talent as a commodity, avad3 Event Production has a unique culture built on a foundation of service and the desire to create a place where people genuinely want to work.

Cameron Magee, Tabitha McFadden, and Amy Bates discuss what it takes to lead a team of passionate individuals who are committed to technical excellence, providing exceptional service to clients, and going above and beyond to ensure their events are successful.

They explain that listening is a key component of avad3’s expertise, allowing them to understand client needs and adapt to meet those needs effectively. They also share their vision for the impact they hope to make in the lives of their employees.

avad3 prioritizes hiring for character over competence and encourages a culture of continuous learning and personal growth. The leadership team’s focus on empathy and care for employees sets them apart in the events industry, creating a positive and inclusive work environment.

You can read the full transcript of this conversation on our website.

Featured In This Episode

Cameron Magee is the owner of avad3 Event Production, a full-service provider of audio, video, lighting, staging, set design, and streaming services for in-person, virtual, or hybrid events. Cameron founded the company in 2011 in his college dorm room. He now leads a team of over 50 hard-working professionals that design and deliver flawless event production for clients nationwide. Cameron believes that character is as important as competence. He’s committed to building a people-centered production company that brings listening, empathy, and integrity to every client engagement, along with world-class technical expertise and seamless execution.

Tabitha McFadden is VP People and Finance at avad3 Event Production, where she is responsible for developing people and teams and overseeing the employee journey for a growing, diverse company. Tabitha loves facilitating people’s growth in their areas of passion and providing them with an exceptional experience to enable their best work. She was named to the exclusive listing of the Northwest Arkansas Business Journal’s “Forty Under 40” list. She is also a frequent speaker at various industry events, lending her expert perspective on HR, work culture, and team development as well as female leadership.

Amy Bates is Senior Director of Strategic Projects at avad3 Event Production. She is a highly sought-after expert in major event strategy and execution. Prior to joining avad3, Amy owned and operated a full-service event planning firm for 20 years. Amy studied Marketing at Northeastern State University in Oklahoma. She has served the University of Arkansas in multiple roles; as a member of the Board of Advisors, and as the UA Executive in Residence teaching senior level hospitality students the science and art behind successful event planning.

Adrian McIntyre, PhD is a cultural anthropologist, media personality, and internationally recognized authority on communication and human connection. He delivers engaging keynote speeches and experiential culture-shift programs that train executives, managers, and teams to communicate more effectively and connect on a deeper level by asking better questions and telling better stories.

Want Some Inspiration for Your Next Big Event?

At avad3 Event Production, we're passionate about using lighting, sound, and video to transform event spaces from mundane to magical. Browse our gallery of "Success Stories" to spark your creativity and get some design inspiration for your own future events.

You Need a Show Flow, Not a Script.

A “show flow” is a simple yet powerful tool that savvy event planners use to effectively communicate the essential details to the right people at the right time. Unlike a lengthy script, a show flow is concise and clear, and it fits on a single page. It ensures your general sessions, breakout rooms, and other presentations will flow seamlessly from one cue to the next. Download our exclusive Show Flow Template and set your events team up for success!

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