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A tartalmat a Helene Parker biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Helene Parker vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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178. Audience First, Attribution Always: A Practical Workshop for Traders

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Manage episode 491152788 series 3562653
A tartalmat a Helene Parker biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Helene Parker vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

This is the third episode in a special 3-part series sponsored by Drako! Check out the YouTube Interview here: https://youtube.com/live/fd_t1dFcxZM

In this episode, we sit down with Giorgia Howell, Head of Managed Services at Drako, to break down the art and science of smart programmatic advertising. Whether you’re a newbie trader or learning how to manage client expectations better, this one’s packed with gold.

Key Takeaways:
  • Custom targeting is a game changer Use geo-targeting, competitive conquesting, and location data to find the right users in the right places.

  • Don’t skip pre-campaign planning Understand your audience before hitting “go.” Market research, demographic insights, and clear campaign goals will make your optimizations easier.

  • Campaigns need love at every stage Georgia walks us through before, during, and after campaign strategies using a real-world example: a nationwide Canadian campaign.

  • Automation is your friend Move beyond manual work—Draco’s tools help simplify complex decisions.

  • Talk to your clients! Clear communication and alignment on KPIs = smoother campaign execution and better results.

Custom targeting and solid communication aren’t just “nice-to-haves”—they’re the backbone of high-performing campaigns. Take the time to plan, optimize, and talk it out, and you’ll see real results.

About Us:

We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:

  • Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/

Programmatic Training & Coaching:

Timestamp:

(00:01) - Welcome to the LinkedIN Live Podcast & guest intro (11:57) - Optimizing Ad Campaigns for Audience Targeting (18:06) - Advanced Audience Targeting Strategies (30:19) - Strategic Campaign Planning and Execution (36:32) - DraKo Team Appreciation and Update

Meet Our Guest:

Meet The Team:

Looking for programmatic training/coaching?

Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program

Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility.

https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course

Join our next workshop by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

  continue reading

100 epizódok

Artwork
iconMegosztás
 
Manage episode 491152788 series 3562653
A tartalmat a Helene Parker biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Helene Parker vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

This is the third episode in a special 3-part series sponsored by Drako! Check out the YouTube Interview here: https://youtube.com/live/fd_t1dFcxZM

In this episode, we sit down with Giorgia Howell, Head of Managed Services at Drako, to break down the art and science of smart programmatic advertising. Whether you’re a newbie trader or learning how to manage client expectations better, this one’s packed with gold.

Key Takeaways:
  • Custom targeting is a game changer Use geo-targeting, competitive conquesting, and location data to find the right users in the right places.

  • Don’t skip pre-campaign planning Understand your audience before hitting “go.” Market research, demographic insights, and clear campaign goals will make your optimizations easier.

  • Campaigns need love at every stage Georgia walks us through before, during, and after campaign strategies using a real-world example: a nationwide Canadian campaign.

  • Automation is your friend Move beyond manual work—Draco’s tools help simplify complex decisions.

  • Talk to your clients! Clear communication and alignment on KPIs = smoother campaign execution and better results.

Custom targeting and solid communication aren’t just “nice-to-haves”—they’re the backbone of high-performing campaigns. Take the time to plan, optimize, and talk it out, and you’ll see real results.

About Us:

We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:

  • Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/

Programmatic Training & Coaching:

Timestamp:

(00:01) - Welcome to the LinkedIN Live Podcast & guest intro (11:57) - Optimizing Ad Campaigns for Audience Targeting (18:06) - Advanced Audience Targeting Strategies (30:19) - Strategic Campaign Planning and Execution (36:32) - DraKo Team Appreciation and Update

Meet Our Guest:

Meet The Team:

Looking for programmatic training/coaching?

Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program

Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility.

https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course

Join our next workshop by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

  continue reading

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