The $99 Hearing Aid Revolution With Ishan Patel

The Growth Fire

Ishan Patel is the CEO and Co-Founder of Audien Hearing, the leading brand for over-the-counter hearing aids. Born and raised in Scottsdale, Arizona, Ishan dropped out of college to pursue his entrepreneurial passion in the health and product service sectors. Through dedication and innovative sales strategies, he turned Audien Hearing into the highest-volume-selling OTC hearing aid brand in the world. With a commitment to affordability and customer needs, Ishan disrupted the hearing aid industry by partnering with Walmart to offer cost-effective solutions. A groundbreaking entrepreneur, he has been nominated for Ernst and Young's Entrepreneur of the Year award.

In this episode…

What drives a business to evolve from ground zero to a million-dollar company in record time? Some of the most profitable companies revolutionize an entire industry by introducing a groundbreaking innovation that challenges the status quo and drives positive change. What can you learn from their successes?

Trailblazing entrepreneur Ishan Patel shares how his background in sales and understanding of customer pain points fueled the development of a groundbreaking hearing aid product. With a deep-rooted passion for helping people regain their hearing, Ishan achieved the seemingly impossible by developing affordable hearing aids that defied the traditionally high costs. Partnering with Walmart, he introduced the $99 Atom Pro 2, leveraging innovative marketing strategies like live stream shopping and influencer marketing for rapid growth. Highlighting the impact of Audien Hearing’s innovative pricing strategy, Ishan emphasizes the value of tapping into undiscovered markets and delivering impactful experiences.

In this episode of The Growth Fire Podcast, Kevin Hourigan chats with Ishan Patel, the CEO and Co-founder of Audien Hearing, about founding a health-tech company that transformed the hearing aid industry. Ishan reflects on the grit and strategic precision behind Audien Hearing's success and the lessons he learned throughout his entrepreneurial journey, from early failures to his business' explosive growth. He also touches on the importance of mentorship and the challenges of aligning personal passion with business strategy.