#102 How Storytelling and Creativity Shape Purpose and Success with Luke Gajary

Thinking That Matters with Elizabeth Mahusay

In this episode of Thinking That Matters, I had the pleasure of speaking with Luke Gajary, a fellow Leadership McKinney classmate and a dynamic professional in the field of digital marketing and communications. Luke currently works at the McKinney Economic Development Corporation, where he handles all things digital marketing, social media, email campaigns, and advertising.

Luke shared his journey from being homeschooled and discovering his passion for writing and storytelling at a young age to publishing his book, Tell It Well, by the age of 27. He emphasized the importance of positive reinforcement from adults during childhood and how it can shape a child's self-perception and future.

We delved into the distinction between a calling and an assignment, highlighting how his calling remained constant even as his assignments changed.

He also addressed common limiting beliefs, particularly the notion that creativity is a rare gift possessed by a select few. He passionately argued that everyone is creative in their own way and encouraged listeners to identify and nurture their creative expressions, overcoming limiting beliefs and perfectionism.

Moreover, Luke provided practical advice on where to start and when to consider outsourcing your social media and digital marketing.

This episode was a rich exploration of purpose, creativity, and the power of positive thinking.

Key topics discussed in the episode:

• Understanding the difference between a constant calling and evolving assignments to navigate transitions.

• Embracing creativity as a universal trait and overcoming perfectionism to express your unique gifts.

• Cultivating positive thinking as the root of meaningful outcomes in life and work.

• Recognizing the impact of positive reinforcement in childhood on self-perception and confidence.

• Practical advice on starting small with digital marketing and knowing when to outsource

Looking to elevate your organization’s communication and digital strategy in 2025? Luke Gajary, author and professional communicator, is now booking speaking engagements and creative consulting. Get ready to achieve excellence. Visit creativedrive.org for more!

Get to Know Luke Gajary:

Luke is an author, communicator, and professional nerd with a passion for excellence in both the church and corporate worlds. He loves public speaking and helping individuals and organizations excel in communication, digital marketing, and content creation.

Connect with Luke:

Find him on social media at @LukeGajary, on LinkedIn, or visit creativedrive.org for resources on embracing creativity and purpose.

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Meet Elizabeth Mahusay:

Elizabeth Mahusay is a dynamic professional committed to empowering individuals and organizations through thought transformation. With a background in chemistry education, she initially taught science before discovering her passion for mentoring and coaching. Over the years, Elizabeth has trained thousands to overcome limiting beliefs and implement systems that foster personal and professional growth.

In 2024, she published her latest book, Pick Your Path, which offers practical insights and encouragement to help readers align their careers and personal lives with their true calling. Elizabeth is also a certified keynote speaker and leadership coach with Southwestern Consulting, specializing in sales, management, and leadership development.

As the host of the Thinking That Matters podcast, she shares valuable content on business, motivation, and personal growth. Elizabeth and her husband, Fred, have been married for over 28 years and have two grown sons. They are active members of Cottonwood Creek Church in Allen, Texas.