Ep. 29 - Louisa Ha, Ph.D., Media & Communications Professor/Expert, on Evolving Mass Media Trends and Risks

Brian J Matos

Brian interviews Louisa Ha, Ph.D., professor in the School of Media and Communications at Bowling Green State University in the U.S. state of Ohio. She is the Founding-Editor-in-Chief of Online Media and Global Communication, and also the former editor of Journalism and Mass Communication Quarterly, the flagship journal of the Association for Education in Journalism and Mass Communication. She is the founder and chair of the Emerging Media Research Cluster in the School of Media and Communication.

Her vast research expertise includes misinformation, social media influencers, online videos, new media business models, social and mobile media use, international conflicts and comparative communication, online and international advertising, and audience habits.

This conversation explores the impact of new media on traditional media, focusing on the emergence of influencers and the loss of trust in traditional channels. Brian and Louisa discuss the characteristics of successful influencers and the challenges faced by traditional media companies in adapting to new platforms. The conversation also delves into the fragmentation of media channels and the future of media business models as well as the influence of advertisers, the spread of propaganda, and the responsibility of newly minted influencers.

To learn more about Louisa:

• Websites: Bowling Green State Univesity profile and https://www.researchgate.net/profile/Louisa-Ha
• Book: The U.S.–China Trade War: Global News Framing and Public Opinion in the Digital Age (US–China Relations in the Age of Globalization)
• X: https://twitter.com/louisahabgsu?lang=en
• LinkedIn: https://www.linkedin.com/in/louisa-ha-a8454b2
• Facebook: https://www.facebook.com/louisa.ha.395/

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Listen to the interview, then give us your perspective.

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