WTW003 What's the worst that can happen to Lucy McCarraher of Rethink Press?

What's The Worst That Can Happen?

Lucy McCarraher is a publishing guru. She is the founder of Rethink Press, and is responsible for the publishing of over a thousand business books by authors in over twenty different countries. Her company has been helping business owners publish their own books for over ten years, giving advice and coaching along the way. On today’s episode, Lucy shares the issues that she had with trademarking their brand name and how she had to negotiate certain points with a potential opposer, before the trademark was able to be registered and how one of her authors had to unpublish her book due to not having carried out the correct trademark searches. Lucy and Suzanne discuss key points of copyright and common misconceptions that small businesses and authors have about copyright. Finally, they discuss the worst possible thing that can legally happen to Lucy’s business and the defences she has in place so that this doesn't happen.

In This Episode

[1:50] Lucy, along with her business partner Joe Gregory, founded Rethink Press over ten years ago as a two person business and now have over 60 professionals on their team. They have now published over a thousand books.

[4:56] How did they go about the process of trademarking their company name? It turns out another company had the name Rethink trademarked and Lucy had to undergo negotiations with certain stipulations in order to trademark the name Rethink.

[10:41] What protection do you have when you register an EU trademark? It’s not so simple now, because of Brexit. Lucy and Suzanne discuss the intricacies of trademark protection in the UK and the EU.

[12:06] What is the worst that can happen to Lucy’s business in her publishing endeavours and what defences does she have in place to prevent this.

Learn more about Lucy McCarraher!

www.lucymccarraher.com

Find the resources mentioned in this episode!

www.suzannedibble.com/podcastresources

The contents of this podcast are provided for information purposes only and are not intended to amount to advice. You should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Suzanne Dibble and Niche Legal Solutions Limited disclaim all liability and responsibility arising from any reliance placed on any of the contents of this podcast (other than in relation to matters for which is not legally permissible to disclaim liability).