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From Greek Yogurt to Global Impact: Decoding Chobani's Brand Strategy
Manage episode 411726685 series 3541042
A tartalmat a Ali Rae Haney biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Ali Rae Haney vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
In this episode of The Ali Rae Haney Show, Ali reflects on her past social media series, "Branding 5 at 5," where she dissected big brands into digestible pieces applicable to small businesses. Using Chobani as a case study, Ali delves into how the yogurt company disrupted the market by targeting both men and women, investing in unique packaging design, and emphasizing accessibility and community impact in its mission. Drawing lessons from Chobani's success, Ali encourages small business owners to approach their markets innovatively, invest in standout packaging, and define core brand values for long-term consistency. Tune in for actionable insights and inspiration to elevate your brand presence and impact.
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