9. Unlocking Freedom: Discovering Your End Game with Jason Sisneros

The Business of Doing Business with Dwayne Kerrigan

In this episode of "The Business of Doing Business," host Dwayne Kerrigan interviews Jason Sisneros, a successful entrepreneur who has overcome a challenging past. Growing up in a world of drugs, violence, and abuse, Jason shares his journey from homelessness to building a life of personal, business, and financial success. He discusses the importance of finding freedom on your own terms and mastering your psychology. Join Dwayne and Jason as they delve into the challenges and successes of entrepreneurship and uncover valuable insights for listeners.

Jason Sisneros is a hard-nosed, battle-tested CEO who has taken the science of performance and the art of leadership to the next level through his company, Anton Jae Global, Inc. He is widely regarded as one of the brightest minds in business and innovation. Among his past and current clients are Fortune 500 companies such as Nike, Comcast, Microsoft, and he has turned around more than 100 small to mid-cap companies, earning him the moniker, “The Architect”.

From his best-selling book, and his more than 3,000 presentations on leadership and business, to his career as the top speaker in the Tony Robbins organization and his dozens of corporate turnarounds, Jason has always looked to identify needs, to find solutions, and to create competitive businesses for entrepreneurs who really want to change. As a result of his ability to engage an audience to elicit radical change, Jason speaks on stages to some of the highest-performing business leaders in the world.

Jason has had an intriguing rise to the top of his profession. He did so, not through a traditional education, but through what he calls a PhD in street smarts (poor, hungry and determined). Raised in an environment of drugs, abuse, and a lack mentality, Jason traveled a road most of us only read about. From several broken noses, being kidnapped, witnessing family members held at gunpoint to ultimately watching the person responsible for all of this, his adoptive father, go to prison for the attempted murder of his mother and himself; he developed a unique view of the world.

After living a life that included dealing drugs, being stabbed, spending time in jail, being homeless, and ultimately contemplating suicide, he reached a crossroads. By having to overcome 30 years of negative programming in his life, he became his own first client. In less than four years, Jason held over 1500 workshops on the Psychology of Success in front of distinguished audiences. As a result of the massive success of his program, he has reached over 500,000 people worldwide and represented companies such as Toyota, Remax, American Express, Quixtar, Washington Mutual, Visa, United Airlines, and multiple Chambers of Commerce. Many nonprofits have invited him to be the keynote speaker for their annual fundraising events. His unique brand of leadership and life coaching is a blend of Brain Mechanics, Quantum Theory, Neuro Linguistic Programming, and cutting edge information on influence.

When he is not transforming companies and speaking on stages around the world, he spends his time as a philanthropist. He currently serves as CEO of Feed-a-Billion, a non-profit organization funding one billion nutritious meals to the underserved around the world and supports organizations dedicated to protecting women from domestic violence.

Most frequently, Jason works as an operator on the SERT Ministries human trafficking rescue group (operating under The Slave Free Project), where he participates in highly sensitive covert missions to deliver trafficked children to safety. The vision of SERT is to rescue persons who are missing and/or held against their will or who think that it's impossible to get out of trapped situations they have found themselves in. Jesus has a plan for their lives and His plan certainly isn't one of bondage. The SERT team performs domestic and international rescues of trafficking victims.

Timestamps

[00:00:00] Welcome

[00:01:19] Overcoming adversity and achieving success.

[00:05:23] Fighting against bullies.

[00:08:18] Economic perspective of freedom.

[00:11:20] Non-essential businesses during COVID

[00:16:22] Elite coercion and personal sacrifice.

[00:20:57] Shift in political landscape.

[00:24:14] Mob mentality and history

[00:27:27] Sneaking into Cuba to preach.

[00:31:22] Becoming a bully and finding truth.

[00:35:02] Near-death experience and life-changing decision.

[00:40:37] First drive was pettiness.

[00:43:12] Living on the streets.

[00:46:23] Moments of decision and destiny.

[00:49:31] Buying with no credit.

[00:52:48] Stop being a pussy.

[00:55:25] Scale and misconceptions.

[00:59:08] Fear of asking for help.

[01:03:37] The biggest mistake in business.

[01:06:03] What does freedom mean?

[01:09:10] The cost of freedom.

[01:13:23] What to do with excess.

[01:16:26] The psychology of business owners.

[01:19:35] Snake oil salesmen and women.

[01:23:37] Eliminating poor thinking and psychology.

[01:27:47] Accountability in business.

[01:30:28] Holding employees accountable.

[01:34:02] Helping people help themselves.

[01:37:38] Ripple effect of knowledge.

Connect with Dwayne Kerrigan

Linked In: https://www.linkedin.com/in/dwayne-kerrigan-998113281/ Facebook: https://www.facebook.com/businessofdoingbusinessdk Instagram: https://www.instagram.com/thebusinessofdoingbusinessdk/

Disclaimer The views, information, or opinions expressed by guests during The Business of Doing Business are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Business of Doing Business is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making