Classics: Literary Lifeskills

Storytelling For Business

We’re delving back into the ancient Greeks and classical literature to learn some important lessons for modern business storytelling.

Dr James McCabe is the Story Doctor and he shares how using dramatic storytelling techniques can help you get the attention and memory of your often distracted audience.

Key Takeaways:

1. Everyone's attention span is short, making entertainment a crucial factor in effective communication.
2. Techniques from classical storytellers like Homer and Shakespeare are still incredibly useful in captivating modern audiences.
3. While most businesses communicate using rhetoric, the art of persuasion, the changing landscape requires the use of dramatic techniques to win and retain attention.
4. To tell a memorable story, focus on empathy, suspense, and surprise to reward the audience's attention.
5. Homer's Iliad serves as a model for an effective story, emphasising the importance of limiting focus, starting just before a change, centralising the story around one person, and depicting choices made under pressure.

Guest Information

DR JAMES MCCABE -The Story Doctor – Storytelling Consultant, Speaker and Author.

Want to find out more or work with James? Here’s the contact info:

Email: [e-mail]

LinkedIn: https://www.linkedin.com/in/drjamesmccabe/

Further info:

https://businessofstory.com/podcast/rhetoric-vs-narrative/

https://vimeo.com/getbroadcasting/review/352498092/07e0f9d796

https://vimeo.com/getbroadcasting/review/352497780/e08e111cdd

Your host:

KATIE FLAMMAN (she/her)

Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.

Website: www.katieflamman.co.uk

Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/

Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/

Presenting services: https://katieflamman.co.uk/presenting/

Get in touch for a FREE demo read of your script:

Email: [e-mail]

Phone: [phone]

Follow Katie on Socials (do mention the podcast!):

LinkedIn: https://www.linkedin.com/in/katie-flamman/

Instagram: https://www.instagram.com/katieflamman/

X / Twitter: https://twitter.com/KatieFlamman