Uncanny Products: Becca Millstein with Alex Abelin

Venture Everywhere

In episode 19 of Venture Everywhere, Alex Abelin, co-founder and CEO of PlantBaby, interviews Becca Millstein, co-founder and CEO of Fishwife – a premium canned fish brand that has successfully navigated the turbulent waters of startup growth. Becca shares Fishwife’s approach to distribution, including growing organically with a direct-to-consumer (D2C) strategy and the role of packaging and world building in attracting an audience. From its inception to meeting the challenges, Becca gives an in-depth look into the canned fish market, collaborations with independent female artists, and strategies of a successful consumer product business.

In this episode, you will hear:

• The origin story of Fishwife: its name and how it was conceived from the unconventional path of its founders.
• How Fishwife cultivates a robust community around the thoughtfully designed brand, including Fishwife's partnerships with independent female artists.
• Fishwife's distribution strategy, starting with an unconventional take on growing customer base organically in the first year.
• Managing distribution when launching in supermarkets, and avoiding the common pitfall of rushing into distribution without focusing on order turns
• Leveraging a lean team and securing smart, invested individuals on the cap table when fundraising

Find Becca Millstein | Fishwife | at:

Linkedin: https://www.linkedin.com/in/becca-millstein-98595989/

Website: https://eatfishwife.com/

Instagram: https://www.instagram.com/fishwife/

Twitter: https://twitter.com/fishwife

Learn more about Alex Abelin | PlantBaby | Kiki Milk

Linkedin: https://www.linkedin.com/in/alexabelin/

Website (Personal): https://www.alexabelin.com/

PlantBaby: https://www.plantbaby.co/

Kiki Milk: https://www.kikimilk.com/

Kiki Milk (Instagram): https://www.instagram.com/kikimilkco/