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The value of a buyer persona (ICP)
Manage episode 446446281 series 3453082
A tartalmat a James White biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a James White vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
In this episode, James discusses why a buyer persona is vital for a business. Having an ideal customer avatar is vital for sales and marketing. It helps us cut through the noise and speak to our target market, but of course, that doesn’t mean we cannot take on clients outside of that demographic.
James talks about a recent experience in which he spent time going through an avatar with a client, explaining the process and what a buyer persona looks like.
Once we truly understand our audience's challenges, we can tailor-make content that speaks to those people.
James finishes his podcast with another inspirational story. Be sure to subscribe on your podcast platform for more weekly sales-related episodes.
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