Battling Retail Burnout and Boosting Sales
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In this episode of "Tell Me Something Good About Retail," host Bob Phibbs, the Retail Doctor, and Carol Leaman discuss the post-pandemic retail landscape, emphasizing the critical role of frontline workers. Carol highlights challenges in hiring and training, revealing that 61% of frontline managers report a decline in applicant quality. They stress the importance of effective, engaging training to reduce turnover and burnout. The episode underscores the need for a supportive work environment and the potential for growth within retail careers, advocating for a more human-centric approach to managing retail employees.
1. Introduction to Carol Leaman and Axonify
- Axonify's role in supporting organizations with large frontline populations
- Industries served beyond retail
2. Post-pandemic retail landscape
- Retail's strong comeback
- Challenges in staffing and customer behavior
3. Seasonal hiring challenges
- Decline in applicant quality
- Factors contributing to hiring difficulties
4. Training challenges and solutions
- Issues with traditional training methods
- Axonify's approach to effective, bite-sized training
5. Manager burnout and its impact
- High percentage of managers considering quitting
- Importance of proper training in reducing manager stress
6. Practical ways to reduce turnover
- Examples of ineffective training methods
- Success stories with targeted, engaging training approaches
7. Future trends in retail employment
- Focus on manager support and mental health
- Emphasis on retention and career development in retail
8. Closing thoughts: The good in retail
- Retail's resurgence and opportunities
- Importance of quality customer experience
Key Quotes:
- "Retail has come back stronger than ever." - Carol Leaman
- "35 percent of managers have considered quitting in the last two months." - Carol Leaman
- "The cost of turnover is enormous for retailers." - Carol Leaman
Resources mentioned:
- Axonify's seasonal hiring survey
Call to Action:
- Rate and review the podcast
- Visit Axonify.com or SalesRX.com for more retail insights and training resources
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