59: Crafting a Winning Owned Media Strategy: BTS of The Compete Network - with Katie Berg, VP Marketing at Klue

Women in B2B Marketing

In this episode of "Women in B2B Marketing," host Jane Serra chats with Katie Berg, VP of Marketing at Klue, about the innovative Compete Network. Katie recounts her unique marketing journey, from events marketing to nonprofit work in Africa, and how it shaped her approach to B2B marketing. They delve into the creation of Klue's Compete Network, a centralized hub for product marketers to access and share content.

Katie and Jane discuss:

• Katie Berg's unconventional journey into marketing and her experiences in Ghana and Zambia
• The launch of the Compete Network at Klue, a centralized platform for content creators in the product marketing space
• The collaborative nature of the network and its early success in promoting new podcasts
• The focus on empowering creators and providing them with options rather than imposing payment plans
• The goals of the Compete Network as a brand and company, including category ownership and resilience in the face of AI disruption
• The importance of doing things scrappy and proving value before overspending
• The process of reviewing and renewing shows, connecting content to the go-to-market strategy, and potential show revivals
• The belief in continuous learning and improvement through self-reflection and feedback
• The use of qualitative feedback to reinforce the success of the Compete Network
• The belief in the power of community and the importance of owning access to audience communities
• Managing multiple responsibilities as a VP of Marketing and owning a thriving media hub

Key Links:

Guest: Katie Berg - https://www.linkedin.com/in/katiepberg/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

The Compete Network - https://thecompetenetwork.com/