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41: What it Takes to Build a Brand - with Melissa Rosenthal, Chief Creative Officer at ClickUp
Manage episode 386496441 series 3423051
A tartalmat a Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing. biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing. vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
In this episode of Women in B2B Marketing, host Jane Serra interviews Melissa Rosenthal, Chief Creative Officer at ClickUp. Melissa shares her journey from consumer-focused roles to B2B SaaS, emphasizing the importance of a collaborative team culture and a holistic approach to goals. Melissa also talks about her future, the importance of embracing discomfort, and the need for agility in a rapidly changing landscape.
Melissa talks through:
- titles and their significance: Chief Creative Officer vs. Chief Marketing Officer
- building a Strong, Differentiated, Memorable Brand
- the misconception of overnight success
- how ClickUp initially cast a wide net to reach a broad audience and gradually focused on specific personas to create targeted campaigns
- her team's strategy behind their Superbowl ad
- creating a cohesive brand identity
- the importance of aligning with the company's vision and leadership
- why taking Risks is necessary in Marketing
- when, how, and why to go head to head against your competitors
- how difficult situations can turn out to be blessings in disguise
- the Competitive Advantage of Naivete
Key Links:
Guest: Melissa Rosenthal - https://www.linkedin.com/in/melissarosenthal5/
Host: Jane Serra - https://www.linkedin.com/in/janeserra/
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