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How to Optimize Your Enterprise CRM to Drive Digital Success | With Joseph Kahn
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How effective is your enterprise CRM at silently and effectively pulling the levers behind your essential digital activities?
Today we’re going to be focusing on how to optimise your enterprise CRM to drive digital success - with a two-time Microsoft Pinnacle award-winning leader, who speaks about connecting all that matters to your constituents, for maximum potential. He’s a Harmonic Growth Hacker and the Founder of digital marketing agency HumJAM - a warm welcome to the Strategic Marketing Show - Joseph Kahn.
Topics discussed on this episode include:
- How much impact can the CRM that you use and the overall setup of your CRM have on your overall digital success?
- What are some of the missed opportunities that enterprise brands are generally not taking advantage of with their CRMs?
- You say that if you are not making sure that all levels of your customer cycle are connected, then you’re losing massive amounts of revenue and profits. Give us an example of that.
- Today you’re sharing how you integrated Salesforce with WooCommerce to deliver more customer connection and greater technological engagement - tell us about that.
- How have you used Salesforce to assist with your SEO and Social campaigns?
- How do you measure the positive financial impact of your CRM?
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