))
Why “Tips and Tricks” Are Failing Fundraisers
Manage episode 506765618 series 3385526
A tartalmat a Tammy Zonker biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Tammy Zonker vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
This one has been simmering inside me for months.
It’s about the language we use in the nonprofit sector—and why we need to be more mindful of it.
Specifically, I’m making a plea to eliminate phrases like “tips and tricks” when we talk about engaging donors.
Because giving is not a “trick.” Donors are not targets. And we are not magicians trying to perform sleight of hand to win gifts.
When we say things like “tips and tricks” or “low-hanging fruit” in fundraising, we might think we’re being harmless, maybe even clever.
But in reality, we’re reinforcing a belief system that positions fundraising as transactional, manipulative, or worse, dishonest.
That’s why in this episode, I take us on a journey into the power of language in fundraising, how it shapes donor relationships, and how it shapes us.
Listen in and let’s transform our language (and our sector!) together.
Resources: Show notes, links, and resources mentioned in this episode.
Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way.
Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies
Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.
119 epizódok
Megosztás
