753: How To Achieve 10,000% Growth & Market Dominance, Bryan Wager of CPS Americas

SunCast

To have record-setting growth and earn the number one spot in your market, it takes more than a good product. How do you build a team mindset and strategy around turning a relatively unknown company into a market leader? What frameworks and strategies can growth-focused companies use to stay ahead of the competition?

When Bryan Wagner took the leadership role at CPS America, a top manufacturer of solar Inverters, the company had less than 10 customers in the US Market. With more than 1000 customers and a 7+ yr run as the market leader of 3-phase string inverters, you could say that Bryan and his team have unlocked some success secrets. They’ve also managed tremendous internal growth, with more than 100 team members (up from a dozen) based here in the US.

According to Bryan, they’ve found the answer [to both team & product success]] through innovation, customer service, and a culture of continuous improvement. Recorded at CPS’s headquarters in Richardson, Texas, this conversation with Wagner looks at how the company scaled rapidly while staying competitive, humble and people-focused.

As President and General Manager of CPS America, Bryan Wagner draws from his career in sales and competitive sports, revealing how these experiences shaped his approach to leadership. He discusses the strategies that have helped CPS America dominate the market and grow from a small team to a major force in solar technology. This episode gives an inside look at the company’s growth mindset and how they’ve managed to not just achieve #1 market share but KEEP it in a very fast-paced innovation cycle and an industry characterized by the “race to the bottom” of intense price pressure.

Oh, and this episode is being released on his Birthday! So at least reach out and wish Bryan a happy earthstrong - and another blessed year around our favorite thermonuclear reactor!

Expect to learn:

• How Bryan’s sports background shapes his leadership style
• Why mentorship and coaching are vital in leadership
• How CPS America grew from 10 to 100 employees while keeping its culture
• Strategies for managing rapid growth with operational excellence
• The role of customer feedback in CPS America’s product innovation

Hit play to hear how Bryan Wagner and CPS America are knocking it out of the park with innovation, leadership, and a winning team strategy!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2