Making Recurring Revenue a Reality with Melissa Lanz

Plan Simple with Mia Moran

“There's just nothing better than being able to say that you have some recurring revenue happening in the background of your life.”

–Melissa Lanz

Dream of having a business you can take time off from and still make money? I’m talking about recurring revenue with Melissa Lanz, founder of Fresh 20 and expert in subscription services and memberships.

Melissa’s subscription business has allowed her to buy a home, set up a pension fund, put her kids through private school, travel the world with her family and care for sick parents. She advocates for starting subscription and membership programs rather than high ticket businesses.

A goal of a 6-figure business won’t drive you forward. Your business can be huge, but you need to start with a real why, a real reason you want to make the money.

We talk about:

• Starting with limited resources and a personal list of 400
• Amplifying your own message
• Being really clear about what you want to do with the money you make
• Launch mindset and learning from your members/subscribers
• Interesting ideas for subscriptions
• The magic of automating your processes

ABOUT MELISSA

Melissa Lanz is a former internet marketing executive who quit her day job to promote good eating habits in the midst of a national health crisis. As founder of The Fresh 20, Melissa strives to bring fresh food back to the household table and reduce the amount of processed ingredients being used. During the fall of 2009, Melissa dedicated her efforts to creating this tool for busy families and singles stuck in a takeout rut. To further her goal to be a part of The Food Revolution, she wrote The Fresh 20 Cookbook (Harper Collins 2013) and also promotes education in nutrition and healthy cooking through speaking, locally in Southern California and throughout the country.

LINKS

• The Fresh 20

DOABLE CHANGES

At the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Action is how change happens.

Often we feel like our actions have to be huge to match the bigness of our desires, but we have seen over and over and over again that the little things add up. By stacking up a series of Doable Changes, you will create that big change that you crave. Choose the one that really resonates with you this week and really make it part of your life.

Here are Three Doable Changes from this conversation:

• DEFINE YOUR WHY. What do you want from your business? Do you want to buy a house? Travel? Retire a spouse? Send your kids to college without loans? Be really clear about what you want instead of an amount you target. If you are just getting started your initial why might be smaller — like keeping your babysitter.
• TALK ABOUT WHAT YOU DO. You need to amplify your own message. What your most excited about right now about what you are doing? Why are you so passionate? Practice talking about it. If you aren’t talking at all, set a goal to talk to five people this week. Once you are warmed up, bring it up everywhere.
• AUTOMATE ONE PROCESS. Automation is essential for passive income and to buy yourself some time away from your business. To automate a process, start by documenting it. When you see the steps and who does what, you can see where you can delegate or outsource more (and have the information somebody else needs to do the job). You can also see where you can use technology to set ahead or automate.