Ep. 13: Integral Marketing: A Simple Way to Connect with Potential Clients on a Deeper Level that Drastically Improves Your Sales

The Gentle Entrepreneur with Lloyd Burnett

Bring a notepad and pen because this episode is full of valuable information that will support you in knowing exactly how to speak to your potential clients in a way that motivates them to take action. (i.e. Register for your programs or buy products and services)

In this episode, I take you step by step through a marketing philosophy that uses connection to support you in selling more. You're going to learn what level of consciousness you're currently in and what level of consciousness your potential clients are in. This information will support you in reaching more people and dramatically increasing your sales.

THINGS THAT MAKE YOU GO HMM…

I have one major rule: everybody is right; more specifically, everybody, including me, has some important pieces of truth and all of those pieces need to be honored, cherished, and included in a more gracious, spacious, and compassionate embrace.

Ken Wilber

KEY POINTS

• [00:10:58] The colors of Consciousness and Marketing: Blue Level, Orange Level and Green Level
• [00:12:37] Blue Level: motivated by rules and regulations. They follow and enforce these regulations. They thrive on structure and discipline. They need authority to tell them what to do.
• [00:17:28] Orange Level: motivated by success and achievement. They just want to get to the success and their achievement, and they're willing to do anything necessary to get to it. They're not like the blues where they have to follow all of the rules; they're willing to bend some of the rules. They are risk-takers.
• [00:22:31] Green level: They're motivated by equality and by freedom. They focus on connection and community bonding. They want a space to evolve and grow.

RESOURCES

• Ken Wilber - Integral Theory
• Ken Wilber and Tami Simon - Kosmic Consciousness
• Spiral Dynamics
• Follow me on Instagram @lloydburnett
• Share this link to the episode with your friends
• Free Training of the Month: Turn Your Purpose into Profit
• The most accurate way to diagnose subconscious blocks that keep you stuck in patterns of self-sabotage.
• The most powerful marketing strategy known to man that only takes knowing yourself to use it.
• A simple business structure that attracts more clients & abundance in the most effective way.
• Follow The Gentle Entrepreneur with Lloyd Burnett on your favorite player, so you know when new episodes are published! (Apple, Google Podcasts, Spotify, Stitcher, Amazon)