#140: Shifting Your Book Marketing Mindset

The Book Marketing Action Podcast

In this episode, Becky talks to Julee Balko—Freelance Writer and Author of The Things We Keep and The Me List. Throughout the episode, Julee offers valuable book marketing tips, emphasizing the importance of a positive attitude towards social media and how it can serve as an empowering tool for authors. She also delves into the mindset shift she made from marketing her first book to marketing her second book, highlighting the significance of finding joy and creativity in the book marketing process.

During the episode, you’ll learn:

• About Julee, her work in the world, and her two fiction books.
• When Julee started to build an online presence and how that contributed to her author journey.
• Julee’s journey of writing her first novel, The Things We Keep, and how it helped her navigate the grief and loss she was experiencing at the time.
• How long it took Julee to write her second novel compared to the first one.
• About Julee’s second and most recent novel, The Me List.
• Julee’s experience marketing both of her books and which aspects became easier the second time around.
• Information about editorial reviews.
• Julee’s mindset shift and her new approaches when marketing her second book.
• How Becky’s book, Reach, helped Julee think about book marketing in a new way.
• The progress Julee is making on her third book.
• Some of Julee’s best book marketing tips for fiction authors and her experience publishing her novels through the small press.
• What a Me List is and how you can get started writing your own.

Don’t forget to check out our show notes, which include action steps and resources.

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