Troubleshooting Enablement with Sean Lane | Interview

The State of Sales Enablement

In this episode of Troubleshooting Enablement, Devon McDermott, your host and EnableNerd, welcomes Sean Lane, RevOps expert, co-author of The Revenue Operations Manual, and host of The Operations Podcast. Sean is also a founding partner at Beacon GTM, where he helps early-stage companies optimize their go-to-market strategies. With over a decade of experience in RevOps and SaaS, Sean dives deep into the synergies between enablement and operations.

Here is what Devon and Sean discussed:

• How to align enablement and RevOps around shared goals to eliminate silos and duplication of effort.
• The importance of focusing on measurable outcomes instead of solely processes or training programs.
• Strategies for clearly defining team charters, roles, and responsibilities to foster internal alignment and stakeholder trust.
• The value of leveraging operational routines and technology to streamline go-to-market strategies and foster cross-functional collaboration.
• Key insights into structuring RevOps and enablement teams to maximize their impact while navigating organizational complexities.
• And more…

Tune in to hear Sean’s invaluable perspectives on how RevOps and enablement teams can work together to drive measurable business success and operational excellence.

Connect with Sean Lane:

• LinkedIn: https://www.linkedin.com/in/seanlane/
• Learn about Beacon GTM: https://www.beacongtm.com/
• The Revenue Operations Manual (book): https://www.amazon.com/Revenue-Operations-Manual-High-Growth-Spiral-bound/dp/B0DJ3H3X94
• The Operations Podcast: https://podcasts.apple.com/us/podcast/operations-with-sean-lane/id1462659431

Connect with Devon McDermott:

• LinkedIn: https://www.linkedin.com/in/devonmcdermott/

Connect with Sean on LinkedIn: https://www.linkedin.com/in/seanrlane/