Game Maker Enablement with Krystina Moustakis | Interview

The State of Sales Enablement

In this episode of The State of Sales Enablement, Jonathan Kvarfordt, a.k.a. Coach K, sits down with Krystina Moustakis, an organizational psychologist and enablement expert, to dive into how enablement can drive performance through a unique people-centric approach.

Krystina shares her journey from teaching to organizational psychology and how her background shapes her refreshing perspective on enablement and business performance. They explore how to define and align enablement metrics to business outcomes, change organizational mindsets, and create sustainable, high-impact initiatives.

Here is what Jonathan and Krystina discussed:

• Krystina's journey: from high school teacher to organizational psychologist and sales enablement consultant.
• Why understanding behavior change is critical to improving performance.
• How to align enablement programs with strategic business metrics for executive buy-in.
• The importance of defining outcomes versus simply delivering skills.
• Building enablement as a "game maker" function: how to influence systems, processes, and behaviors.
• How sales principles and user-experience design can transform enablement's impact.
• Tips for driving long-term organizational change and value through enablement.

Tune in to learn how Krystina's insights can help you elevate your enablement function to become a strategic driver of business success.

Connect with Krystina Moustakis:

• Website: https://krystinam.com/
• LinkedIn: https://www.linkedin.com/in/kmost/

Connect with Jonathan Kvarfordt (Coach K):

• LinkedIn: https://www.linkedin.com/in/jmkmba/