))
When Algorithms Take the Wheel: Amazon Ads Match Type Shifts in 2025
Manage episode 504199036 series 2856353
A tartalmat a Ad Advance biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Ad Advance vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
In this episode of The Ad Project, Joe and Maarja discuss the latest Amazon Ads algorithm changes shaking up Sponsored Products
Key takeaways:
- Auto campaigns now account for nearly 40% of impressions, with broad match also climbing.
- Exact match still drives the highest conversion rates (>20%), but its share is shrinking.
- CPCs are rising on broad (+20% YoY) while auto remains cheapest.
- Amazon is weighting “Loose Match” and “Substitutes” more heavily within auto targeting.
- Advertisers should balance discovery and efficiency: run auto/broad with strong negatives, harvest winners into exact/phrase, and monitor impression share shifts.
Adapt your strategy now—the balance between efficiency engines (exact) and discovery engines (auto/broad) is the new reality of Amazon Ads.
👉 Follow, subscribe, and connect with us on LinkedIn and at adadvance.com to catch future episodes.
171 epizódok
Megosztás
