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We’re Back! What’s Changed in Retail Media This Year
Manage episode 486673324 series 2856353
A tartalmat a Ad Advance biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Ad Advance vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
The Ad Project Relaunch: Retail Media’s Rapid Evolution & What Comes Next
We’re back! After a one-year break, The Ad Project returns with CEO Joe Shelerud and Director of Strategy & Insights Maarja Hewitt kicking off a new chapter — with a new studio, a growing team, and plenty to talk about.
In this episode:
- The rise of Amazon Marketing Cloud: 5-year lookback, audience creation, and SQL Generator
- Amazon’s full-funnel push: from saturated Sponsored Ads to streaming and interactive video ads
- Walmart Connect’s big moves: brand conquesting, dynamic bidding, Vizio acquisition, and omnichannel strategy
- The retail media network explosion — 250+ platforms and counting
- The growing role of AI in ad targeting and creative optimization
- Why standardization is key for advertisers navigating a fragmented retail media space
👉 Follow, subscribe, and connect with us on LinkedIn and at adadvance.com to catch future episodes.
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