028 Attracting YOUR Customers

The Photo Report

This episode is about markeing - attracting your customers, how you get leads and how to get them to convert. It is a really good one!! Here's the transcript: Braedon: 00:14 Welcome to the photo report where we have conversations with top level of photographers and other people that create for a living in order to hear their stories of how they've done what they've done, the journeys they've taken to get there, and just the lessons they've learned along the way in order. So you can be inspired, challenge, and hopefully grow in your craft or be encouraged in your craft and get out there to create more good work. I'm Braedon Flynn, your host, and this episode is going to be a little fun one. I'm trying different things here and again, and this is one of those where I had a little something happen and we then I decided to get some voices from other people in the industry to chime in on what I'm talking about. So this is gonna be a good one. We're talking about marketing. Braedon: 00:58 Before we get into the show, I want to tell you real quick about our sponsor film supply club. If you shoot film or you're interested in film, I love film. It is the best place to get it at the best prices than an amazing community of some of the top photographers in our industry. You can check it out at film supply.club/join now onto the show. Braedon: 01:21 So I'm going to tell you a little story that happened a few weeks ago and it was a lesson that I taught to my kids and I thought, hey, this could be a good little intro to the podcast and here it is... Braedon: 01:34 So my family has been planning to have a garage sale for a long time. My wife started listening to or watching the tidy up show on Netflix and if you haven't, I decided to watch it with her. And so we've been tidying up the house and getting rid of stuff and instead of just going to goodwill was like, hey, let's have a little garage sale. We've got some good things. My wife's got some cute clothes and so we did, but it basically at happened, been a very rainy season and every weekend that I had available, basically it was raining. That was on a Saturday. And so finally looking at the weather report, we've got a Saturday coming up and it is, we're going to have the garage sale, we're going to do it. And but that day, so Friday it's raining. Friday night it's raining, but it's supposed to be sunny Saturday morning. Braedon: 02:23 And so we're doing it, we're doing it. And so 6:00 AM rolls around. I get up, I set up the whole, you know, driveway for the garage. I've got everything laid out, tables is displayed, ready to go by seven 15 seven 30 we had had one car drive by our house. That's great to live in a nice quiet neighborhood when you've got kids out playing, but when you have a garage sale, not the best thing. And so it was like, we have so many, there's, it's busy streets all around us. It's like, all right, we, and I actually like weeks ago, for the first time, we're going to try to do the garage sale. I had signs made, they just weren't up. And I was like, oh, well why don't I had my wife, man, the station and I went out and I put out signs everywhere, like all on the main busy streets and all of a sudden cars started flooding to our street. Braedon: 03:20 And so I thought, oh my gosh, I've been studying marketing for so long. I have been reading so many books. I've been looking, I've been researching how to grow a company. And all of it talks about what is your, what is your marketing funnel? How do you get then and a marketing funnel for just you visual people out there to think of a funnel. And if you're talking about it in a strategy for a business, like let's say you are trying to sell film to photographers, just hypothetically speaking. And with that. So you're trying to find it and you've got your ah, your warm audience of people, you know, but for people that you don't know, you're trying to get them in your funnel. And so people can run ads, you can do different thi --- Send in a voice message: https://podcasters.spotify.com/pod/show/thephotoreport/message