Artwork

A tartalmat a Terence C. Gannon biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Terence C. Gannon vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Player FM - Podcast alkalmazás
Lépjen offline állapotba az Player FM alkalmazással!

The Comet

20:20
 
Megosztás
 

Manage episode 229709397 series 1952309
A tartalmat a Terence C. Gannon biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Terence C. Gannon vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

The MacRobertson Air Race of 1934 marked the beginning of modern air travel and the beginning of the end of the Golden Age of Aviation.

It was a time when daring—or simply dangerous—aviation events were concocted for the slightest of excuses. In the case of the 1934 MacRobertson Air Race it was nominally to celebrate the 100th anniversary of the city of Melbourne, Australia. The sponsor for whom the race was named was provided this honour simply by putting up the £15,000 in prize money. Sir Macpherson Robertson—he preferred the more catchy ‘MacRobertson’—was an Australian confectionary baron who likely saw the unparalleled promotional opportunity for what it was: a means of getting his name, and subsequently his candy, on the lips of everybody from England to Australia and everywhere in between.

MacRobertson would accomplish this purely commercial objective simply by being the title sponsor for a race where entrants would depart Mildenhall, England and, as fast as they dared, make their way to Melbourne, Australia some 11,300 miles away...

* * *

Listen to the rest by clicking the play button, above. The text version of this essay can be found on Medium where it was published contemporaneously. The exquisite key image for this episode is by Kev Gregory and is available on Shutterstock. The image has been slightly cropped to fit the Fireside format.

  continue reading

49 epizódok

Artwork

The Comet

Not There Yet

published

iconMegosztás
 
Manage episode 229709397 series 1952309
A tartalmat a Terence C. Gannon biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Terence C. Gannon vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

The MacRobertson Air Race of 1934 marked the beginning of modern air travel and the beginning of the end of the Golden Age of Aviation.

It was a time when daring—or simply dangerous—aviation events were concocted for the slightest of excuses. In the case of the 1934 MacRobertson Air Race it was nominally to celebrate the 100th anniversary of the city of Melbourne, Australia. The sponsor for whom the race was named was provided this honour simply by putting up the £15,000 in prize money. Sir Macpherson Robertson—he preferred the more catchy ‘MacRobertson’—was an Australian confectionary baron who likely saw the unparalleled promotional opportunity for what it was: a means of getting his name, and subsequently his candy, on the lips of everybody from England to Australia and everywhere in between.

MacRobertson would accomplish this purely commercial objective simply by being the title sponsor for a race where entrants would depart Mildenhall, England and, as fast as they dared, make their way to Melbourne, Australia some 11,300 miles away...

* * *

Listen to the rest by clicking the play button, above. The text version of this essay can be found on Medium where it was published contemporaneously. The exquisite key image for this episode is by Kev Gregory and is available on Shutterstock. The image has been slightly cropped to fit the Fireside format.

  continue reading

49 epizódok

所有剧集

×
 
Loading …

Üdvözlünk a Player FM-nél!

A Player FM lejátszó az internetet böngészi a kiváló minőségű podcastok után, hogy ön élvezhesse azokat. Ez a legjobb podcast-alkalmazás, Androidon, iPhone-on és a weben is működik. Jelentkezzen be az feliratkozások szinkronizálásához az eszközök között.

 

Gyors referencia kézikönyv