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A tartalmat a BBC and BBC Radio 4 biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a BBC and BBC Radio 4 vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Brexit: A Guide for the Perplexed
Mind megjelölése nem lejátszottként
Manage series 1445145
A tartalmat a BBC and BBC Radio 4 biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a BBC and BBC Radio 4 vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
As the UK prepares to begin leaving the EU, what are the key deals to be done? Chris Morris cuts through the jargon to discover how everyone's lives could change.
29 epizódok
Mind megjelölése nem lejátszottként
Manage series 1445145
A tartalmat a BBC and BBC Radio 4 biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a BBC and BBC Radio 4 vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
As the UK prepares to begin leaving the EU, what are the key deals to be done? Chris Morris cuts through the jargon to discover how everyone's lives could change.
29 epizódok
Minden epizód
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Brexit: A Guide for the Perplexed
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Science became an unlikely battleground in the Brexit negotiations, which meant the UK was cut off from the billions of euros provided by the EU’s Horizon programme. Britain’s access to European satellites was also restricted. Adam Fleming asks how the new borders in science have affected the measurement of the polar ice caps and the search for new malaria treatments. Presenter: Adam Fleming Producer: Sally Abrahams Production Co-ordinator: Janet Staples Editor: China Collins Sound: Neil Churchill…
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Brexit: A Guide for the Perplexed
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Brexit has made it trickier for UK lawyers and architects who want to work in Europe, even musicians have to fill in customs paperwork when they go on tour. So why has the service sector seemed to boom since the UK’s departure from the EU? Former Brussels correspondent Adam Fleming investigates. Presenter Adam Fleming Producers: Diane Richardson and Sally Abrahams Researcher: Octavia Woodward Production Co-ordinator: Janet Staples Editor: China Collins Sound: Neil Churchill…
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Brexit: A Guide for the Perplexed
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The free movement of people from the EU has ended, but immigration has reached record levels. Former Brussels correspondent, Adam Fleming, charts how Britain’s workplaces and universities have changed as a result of Brexit, and learns from seasonal workers about the art of picking asparagus. Producers: Sally Abrahams and Diane Richardson Production Co-ordinator: Janet Staples Editor: China Collins Sound engineer: James Beard…
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Brexit: A Guide for the Perplexed
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Former Brussels correspondent Adam Fleming explores how businesses have adapted to new trade rules, three years after the UK left the EU. He finds out why allergy-friendly nutrition bars are being sold to Australia and the Middle East instead of the EU, and the reason exports of British eels have ground to a halt. Presenter: Adam Fleming Producers: Diane Richardson and Sally Abrahams Editor: China Collins Production Co-ordinator: Janet Staples Sound: Neil Churchill…
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Brexit: A Guide for the Perplexed
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Where might Brexit be taking the UK? Chris Morris takes a look beyond the daily news frenzy. As well as the withdrawal agreement currently being negotiated, there are much bigger questions now in play. What sort of economy, society and international links could the UK have? Journeying into this new world he discovers the possible destinations, the dramas to come why some are still clinging to the cheese sandwich theory of referendums. Producer: Chris Bowlby Editor: Hugh Levinson…
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Brexit: A Guide for the Perplexed
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Britain's EU membership has shaped the way its security agencies and police co-operate with counterparts across Europe. Chris Morris discovers how Brexit might affect this. How far will co-operation continue as before, especially in key fields such as counter-terrorism? Will access to key databases be lost, and will the transfer of data be more difficult? And will extradition be affected? Producer: Viv Jones Editor: Hugh Levinson…
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Brexit: A Guide for the Perplexed
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Could hundreds of thousands of EU citizens find themselves living in Britain illegally after Brexit? Free movement is one of the key aspects of the European Union's single market. It means that anyone from any of the other 27 EU countries has been free to come to Britain and look for work and British citizens are able to exercise a similar right in those countries. But as the prime minister has constantly emphasised, when Britain leaves the EU, free movement will end. Chris Morris discovers what this means for the estimated 3.5 million EU citizens who live in the UK now. Most of them will be able to stay under the government’s “Settled Status” scheme. They will need to apply for this status, however, having never before been required to register in the UK. And it’s believed that between 5 and 15 per cent of those needing to apply will fail to do so. Some won’t want to, others simply won’t know that they have to. So when the deadline expires in June 2021, several hundred thousand people who lawfully live in the UK may become illegal immigrants overnight. Could Britain be heading for a new Windrush moment? Producer: Tim Mansel Editor: Hugh Levinson…
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Brexit: A Guide for the Perplexed
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Hardly mentioned during the referendum campaign, the question of a hard border in Ireland has become crucial in the Brexit process. Chris Morris discovers how economics, politics and history all play a role in making this border so sensitive as the UK leaves the EU. Producer: Chris Bowlby Editor: Hugh Levinson…
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Brexit: A Guide for the Perplexed
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All the Brexit political noise leaves many asking - why has all this proved so tricky and taken so long? Continuing the series that's followed the twists, turns and quirkier moments in the Brexit saga, Chris Morris discovers what's really shaped the process. While the politics has dominated the headlines, what have we also learned about the deeper change the UK is now making? Producer: Chris Bowlby Editor: Hugh Levinson…
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Brexit: A Guide for the Perplexed
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The UK will formally leave the EU next year. But much of the current negotiation is about a 'transition' or 'implementation' phase which could last years. Chris Morris discovers what will actually change on 'Brexit Day' 2019, and why so much is still to be decided. Producer: Chris Bowlby Editor: Hugh Levinson.…
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Brexit: A Guide for the Perplexed
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So much emphasis in the Brexit debate has been on financial services and the City of London. But Chris Morris in the Midlands discovers a largely hidden story - of a region and an economy where much more is at stake for millions in Britain. Why is the fate of manufacturing services so vital to the post-Brexit future? Producer: Chris Bowlby Editor: Hugh Levinson.…
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Brexit: A Guide for the Perplexed
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Far away from the main Brexit negotiations in London and Brussels are the British Overseas Territories. Dots on the global map whose people may be strongly affected - and who are struggling to make their voices heard. Chris Morris travels to Gibraltar to see what's at stake, and discovers too a hidden but vital Brexit story in the Caribbean Producer: Chris Bowlby Editor: Hugh Levinson.…
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Brexit: A Guide for the Perplexed
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Brexit and food - Chris Morris discovers what leaving the EU could mean for the British baked potato. How might Brexit affect the food we buy, and what it might cost? And why could post Brexit food fights break out between different parts of the UK? Producer: Chris Bowlby Editor: Hugh Levinson.
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Brexit: A Guide for the Perplexed
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Brexit will mark a major change in how medicines and medical research is regulated in the UK. That could affect everything from the supply of medicine to what kind of research is done. Chris Morris explores the anxieties and opportunities created by this change. Producer: Chris Bowlby.
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Brexit: A Guide for the Perplexed
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How long will Brexit take? Could it happen suddenly, might it take many years, maybe never end? With all kinds of outcomes and transitions being discussed, Chris Morris asks whether we now know where the Brexit journey could take us Producer: Chris Bowlby Editor: Hugh Levinson.
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