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The Power of Social Intelligence Insights with Jackie Cuyvers
Manage episode 291080097 series 2911629
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My guest is another incredible entrepreneur and my dear friend, Jackie Cuyvers. She is a tech entrepreneur and social intelligence expert. Jackie is also Co-Founder and CEO of leading tech company Convosphere, a social intelligence agency working with clients across a range of different industries.
I have to add that she is also a mother of three. She is doing the MSc at Oxford University in the Social Science of the Internet and supporting young female entrepreneurs along the way.
In the beginning, Jackie explains what social intelligence is and how it helps businesses understand consumer behavior. They analyze public conversations that have already happened, and they do it globally in different languages.
We talk about changes made by pandemic experience and how social intelligence replaced traditional research technics such as focus groups.
Jackie remembers how she evolved along with the tech industry and how her career combined art, science, and technology.
She shares her perspective on privacy and mass data collection and why she thinks that concern is misplaced.
Jackie encourages young people who are building businesses to try things out, prioritize and focus. She also recommends a book she recently read, "Delete: The Virtue of Forgetting in the Digital Age."
Key Takeaways:
Introducing Jackie Cuyvers (1:07)
What is social intelligence? (2:10)
Which sectors can benefit more from this type of technology? (4:15)
How pandemic experience influenced social intelligence? (6:31)
Privacy and cross-related clients matter (8:25)
What was the beginning for you in this industry? (10:23)
Looking to the year behind us in terms of privacy (13:56)
What would the Jackie-today say to the Jackie-15-years-ago? (17:28)
What have you learned through your life experiences so far? (19:22)
How do you see women entrepreneurship today? (21:17)
What is your secret for having the fullness of a life on so many fronts? (24:04)
If you weren't doing this, what would you be doing? (25:28)
Book recommendation (26:24)
Additional Resources:
Recommended book - "Delete: The Virtue of Forgetting in the Digital Age" by Viktor Mayer-Schönberger
Follow Jackie on Linkedin
Learn more about Convosphere
Follow us on Instagram
Visit our website
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