Professional Product Ownership Capabilities Series - Engage with Vision

Scrum.org Community Podcast

In this series, we will be exploring the key tenets of the Capabilities and Skills of Professional Product Ownership. This first episode focuses on the "Engage with Vision" area. PSTs Fredrik Wendt and Paul Kuijten emphasize the importance of a shared vision for product development, highlighting that a clear, inspiring vision aligns the team towards a common goal. They share examples stressing the need for vision clarity and its practical application. The conversation also covers the importance of goals, roadmaps, and stakeholder engagement, as well as fostering innovation and creativity within the team. The discussion underscores the role of leadership in creating an environment that empowers teams to deliver value.