Roofer Growth Hacks - Season 2 Episode 8 - Unlocking Roofing Success: Technology, Marketing and Automation Secrets with Tom Houghton

Roofer Growth Hacks

Welcome to Roofer Growth Hacks! In this episode, we’re joined by Tom Houghton, Owner/Lead consultant of Round Peg Solutions, LLC, to explore innovative strategies for staying ahead in the roofing industry. Tom, an expert in business consulting with a focus on technology implementation and marketing strategy, shares invaluable insights into how roofing businesses can leverage tech to streamline operations and drive growth. We dive deep into actionable tips and creative growth hacks that can help you outsmart the competition and take your roofing business to the next level. Tune in for expert advice that’s sure to fuel your business’ success!

About:

Round Peg Solutions, LLC has a mission to help businesses improve by offering a trusted voice that guides them toward greater impact. The company specializes in innovative thinking and relational consulting, ensuring businesses no longer feel lost, confused, or inadequate when seeking expert advice.

By simplifying complex concepts, Round Peg Solutions makes them easy to understand. Serving clients ranging from “solopreneurs” to large enterprises, they address every aspect of business, focusing on solving challenges and streamlining operations to ensure companies are better tomorrow than they are today.

After collaborating with Round Peg Solutions, businesses operate more effectively and gain valuable insights along the way.

Timestamps:

[00:00 - 00:50] - Intro

[00:51 - 02:49] - Tom’s Entrepreneurial Journey - How He Started and Where is He Now?

[02:50 - 04:18] - From Plan to Passion: How a 2014 Leap Led to Small Business Success

[04:19 - 06:21] - What are the Construction Industry's Biggest Needs in technology

[06:22 - 08:20] - Building Smarter: Bridging the Gap Between Roofing and Operations Tech

[08:21 - 11:52] - From Data to Decisions: The Rise of AI in Roofing and Marketing Innovation

[11:53 - 12:50] - Who is Tom’s Ideal Customer?

[12:51 - 14:19] - The Right Tools: Choosing Specialized Software for Roofing Success

[14:20 - 16:15] - What Does Tom Help with When it Comes to Marketing?

[16:16 - 18:42] - How Roofing Entrepreneurs Can Win with Strategic Marketing

[18:43 - 22:21] - From Stranger to Trusted Partner: How Video Marketing Transforms Roofing Businesses

[22:22 - 24:55] - What are the Biggest Mistakes People are Making and How to Avoid Them?

[24:56 - 27:42] - Aimless to Ambitious: The Power of Goal-Setting in Roofing Success

[27:43 - 31:30] - What are Trends in Roofing Industry?

[31:31 - 31:47] - Message from the Sponsor

[31:48 - 32:43] - Lightning Round/Tom’s Favorite Personal hack?

[32:56 - 33:30] - Sharing the Favorite Business Hack

[33:31 - 34:45] - Using Automation to Improve Your Business Overnight

[34:46 - 35:57] - The Best Advice Tom’s been given

[35:58 - 37:18] - How Can Roofers Get in Touch with Tom?

[37:19 - 42:23] - Episode Wrap-Up & Biggest Takeaways

Resources:

https://www.roofingsites.com/

https://roundpegsolutions.com/

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