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It Started with a Blog
Manage episode 502713649 series 2572866
37signals' co-founders Jason Fried and David Heinemeier Hansson revisit how their approach to marketing began with a simple blog. They share why writing with authenticity matters, how patience pays off when building an audience, and why staying true to your own voice is important.
Key Takeaways:
- 00:12 – How 37signals' marketing started organically with a blog
- 02:53 – Authenticity is a must when writing
- 07:02 – Patience is key to growing an audience
- 08:18 – Don’t let algorithms dictate your content
- 13:08 – Make time to write while your ideas are fresh
- 16:21 – Marketing is simply transferring enthusiasm
- 22:22 – Audiences want to see behind the curtain
Links and Resources:
Fejezetek
1. It Started with a Blog (00:00:00)
2. How 37signals' marketing started organically with a blog (00:00:12)
3. Authenticity is a must when writing (00:02:53)
4. Patience is key to growing an audience (00:07:02)
5. Don’t let algorithms dictate your content (00:08:18)
6. Make time to write while your ideas are fresh (00:13:08)
7. Marketing is simply transferring enthusiasm (00:16:21)
8. Audiences want to see behind the curtain (00:22:22)
337 epizódok
Manage episode 502713649 series 2572866
37signals' co-founders Jason Fried and David Heinemeier Hansson revisit how their approach to marketing began with a simple blog. They share why writing with authenticity matters, how patience pays off when building an audience, and why staying true to your own voice is important.
Key Takeaways:
- 00:12 – How 37signals' marketing started organically with a blog
- 02:53 – Authenticity is a must when writing
- 07:02 – Patience is key to growing an audience
- 08:18 – Don’t let algorithms dictate your content
- 13:08 – Make time to write while your ideas are fresh
- 16:21 – Marketing is simply transferring enthusiasm
- 22:22 – Audiences want to see behind the curtain
Links and Resources:
Fejezetek
1. It Started with a Blog (00:00:00)
2. How 37signals' marketing started organically with a blog (00:00:12)
3. Authenticity is a must when writing (00:02:53)
4. Patience is key to growing an audience (00:07:02)
5. Don’t let algorithms dictate your content (00:08:18)
6. Make time to write while your ideas are fresh (00:13:08)
7. Marketing is simply transferring enthusiasm (00:16:21)
8. Audiences want to see behind the curtain (00:22:22)
337 epizódok
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