Outbound at a Crossroads

RevOpsAF The Podcast

In this episode of the RevOpsAF podcast, host Matt Volm, CEO & Founder of RevOps Co-op, sits down with Mustafa Saeed, CEO and Co-founder of Luella, to dive deep into the future of outbound in the age of AI. With AI-generated spam on the rise and providers like Google and Microsoft tightening filters, outbound email is at a crossroads.

Mustafa shares why human oversight, deliverability safeguards, and operator-led guardrails are critical to keeping outbound alive.

📊 What you’ll learn:

• Why outbound isn’t dead—but the “spray-and-pray” playbook is

• Practical safeguards to combine AI efficiency with human oversight

• Deliverability best practices: domains, IPs, authentication, list hygiene, and testing

• How RevOps leaders can protect pipeline while enabling sales scale

✅ Perfect for: Sales Ops, Marketing Ops, and RevOps leaders tasked with building scalable, compliant outbound motions.

🔗 Related blog posts:

It’s Time to Catch Up, RevOps: Your Cold Prospecting Motion Is Broken = https://www.revopscoop.com/post/cold-prospecting-catch-up

A Case for Automation: GTM Document Management = https://www.revopscoop.com/post/automate-document-management

Why Every Quote Exception Comes at a Cost = https://www.revopscoop.com/post/quote-exception-costs

🤝 Connect with Mustafa on LinkedIn: https://www.linkedin.com/in/mustafasaeed/

🤝 Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewvolm/

❤️ Not a member of the community? Join here: https://www.revopscoop.com/membership/membership-options

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#RevOps #SalesOps #MarketingOps #Outbound #EmailDeliverability #AI #GTM #RevenueOperations